Are the Snapchat ads better for conversions?
Are the Snapchat ads better for conversions? Snapchat Ads is presenting brand-new alternatives for advertisers, allowing them to run ads for as long as three minutes. The brand-new advertisement devices, called extended play commercials, can still be missed after six seconds like various other Snapchat ads. Prolonged play commercials will certainly be shown as mid-roll ads, similar to much shorter Snapchat commercials. The prolonged play format is created to give marketers an opportunity to tell longer stories to involved customers. Snapchat informs AdWeek that it’s poised to catch a higher share of the video advertisement market with this brand-new format: “The firm believes the flexibility that prolonged play commercials provides to video marketers will aid it get a lot more share of the overall online video advertising market.” Snapchat’s brand-new prolonged play commercials are currently offered in a closed beta. Whitelisted advertisers can access them in Snapchat’s Advertisem